Can I let you in on a secret? I turned 51 last year, and my tried-and-true beauty products and routines are no longer working like a charm! As we evolve and transition into different stages in our lives, especially after 40, we need to make some shifts. It’s essential to ensure that everything you do daily meets your needs, lifestyle, and goals. Are your beauty and self-care routines not working for you anymore? Keep reading to learn the top 5 beauty secrets for women over 40!
This past year, I did a deep dive into research and updates to put my best self forward. I’m all about being a polished woman with minimal effort. Who has time for stress in the morning? Creating easy, maintainable routines is key!
The Top 5 Beauty Secrets For Women Over 40
SECRET 1: Use liquid foundation instead of powder
As my skin has aged, it has become much drier and more delicate. Once upon a time, powder foundations worked wonders for me, but now they only highlight dryness and fine lines. Switching to a hydrating liquid foundation has been a game-changer, giving me a youthful glow without settling into those pesky lines. Look for foundations with added skincare benefits, like hyaluronic acid, to boost moisture!
SECRET 2: Concealer is your new best friend
Even on days when I opt for minimal makeup, a little concealer under the eyes can work wonders to brighten my face. This simple step can help mask dark circles and give a refreshed appearance, especially during my busier days. It’s so quick and easy and makes a huge difference!
SECRET 3: Invest in good makeup brushes!
As we age, our skin texture changes – which means that the way we put on makeup should change, too. Good brushes will transform your application and blending techniques. Sephora has a plethora of them, of course, but you can even find them at Marshalls (I know, right?) at a more affordable price point. Look for brushes designed specifically for the product you’d like to apply with it. Most are labeled accordingly!
SECRET 4: Exfoliate and use a mask weekly
With aging, skin can become more textured and dry. Incorporating regular exfoliation and a nourishing mask can do wonders for your skin. Using a skin exfoliant and doing a moisturizing mask weekly can have you looking like a million bucks! Just pick up a few facial sheet masks while you’re going through the checkout line. Many of them cost under $5 and they are truly hassle-free!
SECRET 5: Find your seasonal signature lip color!
Makeup colors evolve, just like us. After 40, it’s great to experiment with shades that complement our changing complexion. In Spring/Summer, soft pinks and corals are lovely, while rich berry tones can enhance your look in Fall/Winter. Identify the best shades for you each season and stick to them! Many times cosmetic brands will keep manufacturing the same colors season after season. Therefore, all you have to do is reorder the color online. Don’t hassle with going to the makeup counter. If it ain’t broke, don’t fix it!
All these beauty tips have helped me look and feel put-together when life gets busy. As we age, it’s essential to adapt our routines and beauty products to meet our current skin’s needs. It’s also a wonderful opportunity to practice self-care and nurture ourselves!
Are you hungry for more? Applications are opening up next week for The Polished Style Lab, my signature 6-week virtual deep-dive program where I share even MORE of my secrets! Get on the waitlist HERE – and hurry, because spots are limited!
I can’t wait to see you there. Let’s level up how you show up!
