“What exactly is my brand?” As an executive image consultant, I hear this question weekly from my clients at various professional levels and industries. Branding has become quite the buzz word, and even if you’re not exactly sure what a brand is, it’s clear that brands aren’t just for big businesses and designer labels! Your brand is a holistic representation of who you are, and – equally as important! – how you’re perceived. So let’s talk about your brand, your image, and your success!
In the same way that it works for businesses, your brand is what will distinguish you from the competition. It’s the main factor that will position you as a key player in your industry. Your personal brand is vital to your success. Your brand is, quite literally, everything!
Building a great, quality brand takes vision, authenticity, discipline, and a genuine understanding of the customers that you seek to attract. Businesses visually communicate their brand with imagery and verbiage, using both to make an impactful and distinct statement about who they are and what they do. When curating your brand, you should strive to do the same by focusing on impeccable business etiquette, communication skills, and of course, personal appearance! (And if you’ve got that down, make sure you know how to prepare for a branding shoot, too!)
BONUS TIP: DETERMINE WHAT YOU WANT TO SAY. Even when you don’t think anyone is watching, believe me, they are. On several occasions during my professional career, I was presented with opportunities, seemingly out of the blue, because senior staff felt I was ready. At that time, I didn’t know anyone was paying attention. But my professional image conveyed me as an ambitious, high performer who was poised to advance to the next level!
Whether you’re seeking to get on the fast track at your current company, or to become the face of your own at some point, you should update your professional image on a regular basis. I advise all of my clients to audit themselves annually to determine if their current image communicates the following:
What is your image saying about your brand today? Is it making the right statement? Always remember that someone is always watching! If you need some more guidance, make sure to get on the waitlist for the next round of The Level Up Workshop! Let’s level up how you show up!