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Managing your professional brand is one of the major keys to success! As a new college graduate, I took my professional image very seriously. With my first paycheck I purchased 3 suits that changed the trajectory of my life.

Dressed in tailored suiting with, of course, a personal flair, I was able to send a non-verbal message to the senior staff, that I was mature, professional and serious about my career. Within 6 months, I was chosen to travel the world representing my company and I never looked back!

When it comes to developing a strong professional brand, there are 3 steps you must take:

  1. Dress the Part – You might have the education and experience, but if you are not dressing professionally, I guarantee you that you are doing yourself a disservice. What we wear has the power to communicate who we are, what we stand for, and where we are going. I work with many HR departments every year that often want to promote an employee, but are hesitant because their professional style and image is lacking.
  1. Perfect Your Body Language – Learn to manage your facial expressions and body language. Did you know your eyes and facial muscles have the power to convey what we are feeling in an instant? And your posture and gestures have the power to impress. Therefore, invest some time and energy in your personal body language, and how your initial presence is perceived. Trust me, it’s the smart thing to do!
  1. Always Be Authentic – There is nothing worse than having to pretend like you are someone you are not 8-10 hours a day! And to be honest with you , it simply does not work. Over time, people can see through the act, or you will just burn out. I recommend that you take the time to find a comfortable, appropriate, and confident balance in the way you professionally present yourself and your authentic personality! YOU my friend are a valuable asset. Companies do not want robots, they want talented professional individuals!

I know, I know. You must be thinking “Where do I even begin???” Well, since 75% of an individual’s first impression starts with one’s personal appearance, I say start with STYLE!

Take control of your first impression and manage your professional image by defining your Personal Style Statement!

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